Research methods

Primary research

Primary research is research carried out to answer specific questions or issues witch could involve questionnaires, interviews or surveys. for example, you could create a survey to find out witch people get a bus to leeds or York. This is also known as field research. It is fresh data which has not previously been collected before. For example, TV show and movie viewing ratings.

 Secondary research

Secondary research is data that has already been researched and you are just finding it. For example, reading books, watching documentaries and reading company reports. This is also knows as desk research.

 Qualitative research

 Qualitative research is used to uncover what people think about things. For example, focus group interviews. It is used to uncover peoples motivations(why they think the things they do). It is less formal and structured.

Quantitative research

Quantitative research is used to uncover what people think about things in a precise way. For example, using surveys to find out why people like rock music.

Comments

  1. Neil Wilson13 November 2018 at 07:24

    Your four areas are clearly explained, and it is good that you try to provide some examples to support your points. This post helps support an understanding of research methods (learning aim 3 of the unit), and your next step will be to reinforce this with some practical examples. Be sure to proofread all your work to eliminate any grammatical errors that may creep in.

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